case studies


To alter the identity of a proud community can be a risky endeavor, but we love a challenge and the potential for positive outcomes that come a result. Through careful research and a talented team of designers and illustrators, we delivered a fierce new mark that represents the fighting spirit held by the Winston-Salem State University family.

Grow West

Grow West sought to embrace their past while aggressively pursuing their future, and the first step was the revitalization of the brand that would lead the way.

Alaska 529

Alaska 529 needed to separate from a crowded college savings category. The key to success was building a new brand by doubling down on who they’ve always been.

Summit School

What started with an anniversary banner has graduated to a 13 year and counting relationship with The Summit School, and a body of work that both captures talented new students and potential-filled imaginations alike.

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