A FAMILY BUSINESS. AN EMERGING INDUSTRY. AND THE SURVIVAL OF A RURAL COMMUNITY.
A great product may speak for itself, but it’s our job to create a voice that turns heads. We listened, learned and built a brand based on established values and a fierce sense of independence.
Branding + Strategy
By leveraging the history of Cumberland, Maryland, including George Washington’s Whiskey Rebellion, we amplified the organic and elemental qualities of Grow West to design a holistic brand experience that placed substance over trend, showcasing a company as an experienced and trusted member of an emerging category.
IN A BOOMING INDUSTRY, AUTHENTICITY IS CREDIBILITY.
Using a rustic visual recipe of tradition and grit seasoned with honesty and matter-of-fact attitude, we used packaging as an anchor of credibility within what can be a new and often chaotic retail environment. Illustration, aged type and roughhewn elements combine to accurately portray a brand that has been here and done this.
TO PLANT A SEED IS TO BELIEVE IN TOMORROW.
Consumers responded in a big way, and a family business was not just able to grow it’s own footprint, but also that of the community it calls home. Facilities were doubled to meet demand, jobs were created and the business was able to enter into new partnerships to increase their ability to bring wholesome, organic healing products to an even larger audience.